Tool 11

Cold vs Warm

Compare the ROI of sending 1,000 cold emails vs. sourcing 10 warm intros.

Cold Outreach (1,000 sent)

Open Rate (20%) 200
Reply Rate (2%) 4
Meetings Booked 1
Cost Software + Domain rep

Warm Intros (10 requests)

Forwarded (80%) 8
Opt-in Reply Rate (50%) 4
Meetings Booked 4
Cost Social Capital