Methodology
The science of the ask.
Data-Driven Networking
Our frameworks are not based on opinion. They are based on the analysis of successful and failed introductions across venture capital, enterprise sales, and recruiting.
| Variable | Impact on Conversion |
|---|---|
| Word Count > 150 | -45% |
| Double Opt-In Used | +80% |
| Attachment Included (PDF/Doc) | -30% |
| Clear "Why Now" Stated | +55% |
The Three Pillars
- Friction Reduction: Make it literally require zero typing for the broker to help you.
- Guilt Elimination: Give the target an explicit, easy way to say "no" without offending the broker.
- Asymmetric Value: Ensure the perceived value of the meeting to the target outweighs the 30 minutes of time it costs.